As I’ve indicated elsewhere, I love movie trailers. It’s one of the most crassly commercial things that I’m in love with; in fact, they are commercials, pure and simple. And even though the aims of marketing are often in opposition to the aims of art, I believe there can be great artistry to be found in movie trailers.
I want to dissect some well-made trailers to find what manner of artistry they do have–because whenever you find art in one medium, the overall concept can be applied to the medium of the written word.
This week’s preview: the teaser trailer for Star Wars: Episode I–The Phantom Menace
I’ve been perfectly clear about my hatred for the prequels (brave and original of me, I know), but I cannot forget the absolute joy that this movie preview gave me when I saw it before (and after) Waterboy in November of 1998, nearly fourteen years ago (frighteningly enough). [Read more…]